The leader track 🤝 · for CBOs, brand & marketing leaders · 6 x 45 min · no code, ever
Thinking mode: why brand matters more in the AI age, where AI helps and where it must never touch the brand soul, how to govern brand at scale, and how to measure it - each session ends with the questions to ask your team and your agencies.
The AI-first brand
Why brand matters more, not less, in an age of AI sludge - and the map of where AI helps versus the brand soul.
🎯 Leader 2 · easyThe brand use-case + risk map
Score AI bets across naming, identity, voice, and monitoring - weighed against brand-dilution and IP risk.
🛡️ Leader 3 · mediumBrand integrity, trust & IP
Consistency vs homogenization, authenticity, trademark and likeness of AI assets, deepfakes, and disclosure.
👥 Leader 4 · mediumThe AI-ready brand team & ops
New roles, the brand-guardian function, and how to govern a living brand across a team using AI at scale.
📊 Leader 5 · decidingMeasuring brand
Brand equity, distinctiveness, and perception tracking with AI - and how to dodge the everything-looks-the-same trap.
🧭 Leader 6 · decidingBrand strategy & the roadmap
The agentic and living-identity future, what to sequence when, and the board narrative for brand investment.
The builder track 🛠️ · for brand practitioners · 10 x 45 min · ChatGPT / Claude, no code
One growing brand: you build Cadence's whole foundation - positioning, personality, naming and voice, visual direction, guidelines, and messaging - the prequel to the campaign you could run in AI + Marketing. Every session adds a layer, built with AI and kept human where it counts.
AI foundations for brand builders
What AI does well and badly for brand work, the tool landscape, and the two rails that keep the brand yours.
🧭 Builder 2 · mediumPositioning & brand strategy
Category, competitive differentiation, and Cadence's strategy house - purpose, promise, and pillars.
🎭 Builder 3 · mediumBrand personality & archetype
Pick Cadence's archetype and personality traits, and map the tone spectrum that makes it feel like someone.
🔤 Builder 4 · mediumNaming & verbal identity
Naming and taglines, voice principles, and the "what we would never say" rules that keep AI on-brand.
🎨 Builder 5 · hands-onVisual identity direction
Logo, colour, and type direction plus moodboards with AI - the direction, with the craft and rights left to humans.
📐 Builder 6 · mediumGuidelines & consistency at scale
Build the brand book and a brand GPT - with a live simulator that shows consistency climb as the system fills in.
🗂️ Builder 7 · mediumMessaging architecture
Message hierarchy, boilerplate, and proof points - so every team says the same true thing in the brand's words.
🚀 Builder 8 · easyBrand activation
Take the finished brand on-brand into content and a launch moment - the handoff to the AI + Marketing campaign.
📡 Builder 9 · hands-onBrand monitoring & health
Social listening, perception tracking, and consistency audits with AI - the human still owns the read.
🔒 Builder 10 · hardestGovernance, IP & production
Brand-safety, trademark and likeness, disclosure, prompt injection, and the rollout checklist before you ship.
Choose your path 🗺️
Two doors, one course. Leaders never touch a tool; builders never sit through brand theory they have not first built.
The knowledge map 🧠
Both tracks at a glance - hover a session to spotlight its concepts, click any node to jump in.