Learn AI + Content with Phoebe

Two tracks for content at scale, without the slop

A leader track that teaches content leaders to run an AI content operation - voice, quality, IP, and ROI - without a line of code, and a creator track that builds a real content engine end to end: one idea turned into long-form, social, visual, and video, on brand and at speed. AI can compress multi-channel production by 60 to 70%. The trick is doing it fast without sounding like everyone else.

2tracks
16sessions
45min per session
65% faster multi-channel production

The leader track 🤝 · for heads of content, brand & comms · 6 x 45 min · no code, ever

Thinking mode: where AI wins in content, how to hold the quality bar and the brand voice at scale, how to govern IP and disclosure, and how to measure real content ROI - each session ends with the questions to ask your team.

✨ Leader 1 · easy

The AI-first content function

The volume-versus-quality paradox, where AI genuinely wins, and the map of the content function in the AI age.

▶ Leaders start here 🎯 Leader 2 · easy

The content use-case + risk map

Score AI bets across the content lifecycle - weighed against slop, brand dilution, IP, and disclosure risk.

Prioritization exercise 🎙️ Leader 3 · medium

Brand voice, quality & the anti-slop standard

Holding a consistent voice and a real quality bar at scale - and why the human edit is the whole game.

Quality-bar exercise 🛡️ Leader 4 · medium

IP, disclosure & content governance

Copyright and likeness in AI content, FTC disclosure, provenance and authenticity, and the policy that holds.

Governance checklist ⚙️ Leader 5 · deciding

The content ops model & ROI

The pipeline, the roles, and how to measure content value - outcomes and reuse, not raw volume.

Business-case exercise 🔭 Leader 6 · deciding

Content strategy & the agentic future

Agentic content pipelines, the 24-month roadmap, and the narrative that gets a content operation funded.

Roadmap exercise

The creator track 🛠️ · for creators & content teams · 10 x 45 min · ChatGPT / Claude, no code

One growing content engine: you build Cadence's, turning a single idea into long-form, social, visual, and video - on brand, at speed, and edited to a standard. Every session adds a piece of a real content operation.

🤖 Creator 1 · easy

AI foundations for content creators

What AI does well and badly for content, the tool landscape, and the two rails that keep the work yours.

▶ Creators start here 💡 Creator 2 · easy

The idea + the brief

The core idea that is worth scaling - and the brief that turns it into content only you could make.

Content brief 🔀 Creator 3 · medium

One idea → many formats

Turn one idea into platform-native pieces - with a live simulator that shows the fit climb as you tailor.

★ interactive: content-live 📝 Creator 4 · medium

Long-form writing

Articles, newsletters, and scripts drafted at speed - on brand, structured, and stripped of the AI tells.

Cadence article 📱 Creator 5 · medium

Short-form & social

Posts, threads, hooks, and captions at volume - native to each platform and still sounding like a human.

Cadence social set 🎨 Creator 6 · hands-on

Visual content

Images, graphics, and covers with AI - brand-consistent, with the IP and rights cautions that keep you safe.

Cadence visuals 🎬 Creator 7 · hands-on

Video & audio

Scripts, storyboards, and AI video and voice - the multimodal frontier, done with brand and rights in mind.

Cadence video kit ⚙️ Creator 8 · medium

The content pipeline & workflow

Brief to draft to edit to QA to publish - a repeatable pipeline and a content brand GPT that keeps it on-system.

Cadence pipeline ✂️ Creator 9 · hands-on

Quality, editing & the anti-slop pass

The human edit that earns the reader - fact-check, cut the tells, and make it unmistakably yours.

The edit pass 🔒 Creator 10 · hardest

Governance, IP & publishing at scale

Disclosure, IP clearance, provenance, and brand-safety - the publish checklist before content ships at volume.

Publish checklist
easy - everyone medium hands-on / deciding hardest
The one rule this whole course runs on: own your voice and your claims. AI drafts fast, but the human edit is non-negotiable - no fabricated facts or quotes, distinctiveness over volume, and clear disclosure and IP care. Content that reads as AI is content nobody remembers.

Choose your path 🗺️

Two doors, one course. Content leaders run the operation; creators build the engine - and both refuse to ship slop.

🤝 Leader (no code, ever) a1→ a2→ a3→ a4→ a5→ a6
🛠️ Creator (build the engine) b1→ b2→ b3→ b4→ b5→ b6→ b7→ b8→ b9→ b10
🌱 Curious follower (a taste) a1→ a3→ b3
🚀 Full journey (lead AND create) a1-a6→ b1-b10

The knowledge map 🧠

Both tracks at a glance - hover a session to spotlight its concepts, click any node to jump in.