Where the five sessions have been going
Session 2 separated profit from cash. Session 3 followed the money and found it sitting in unpaid invoices and unsold stock. Session 4 showed that growth is what put it there, and that the faster Marchmont grows the deeper the hole gets. Session 5 was reading a set of accounts somebody else prepared, and what they are allowed to leave out. All four were about understanding a position. Tonight is about doing something with one, which means asking another party for money and giving them enough to say yes.
★ What you walk out with tonight. A five part shape for any funding request, so that the number is never presented on its own. Marchmont's real figures to practise on: minus £115,501 at the trough in month 19, and recovery in month 28 without help. The sentence that separates a bridge from a rescue. And the strongest argument against your own request, which a lender will make whether or not you do.
LiveWhy the number is not the ask4 min▶
A request for money is a request for someone else to accept a risk. The figure tells them how much risk. It tells them nothing about what kind, how long, what would make it worse, or whether you would notice. Those are the questions that actually get answered before a decision, and if you do not answer them the other side will invent answers, which are usually more pessimistic than yours.
So the working unit is not a number. It is a number with four things attached to it, and the four are what make the number checkable. A checkable number is fundable. An unchecked one is a guess that happens to have decimal places.
Marchmont's cash goes below zero in month 10, bottoms at minus £115,501 in month 19, and is back above zero in month 28. Eighteen months underwater, with a start, a worst point and an end. "We need about one hundred and fifteen thousand" is the weakest true version of that. The same facts told as a gap with a closing date is a different conversation.
Self-studyThe words on the other side of the table4 min▶
- Facility. An agreed amount you may draw on, as opposed to a lump sum handed over on day one. Interest is normally charged on what is drawn.
- Drawdown. The act of taking money from a facility. A gap that opens slowly is usually drawn slowly.
- Headroom. The distance between where you expect to be and where a limit sits. Headroom of nothing is a plan that requires everything to go right.
- Covenant. A condition attached to money, usually a ratio that must stay on one side of a line, tested at fixed dates.
- Trough. The deepest point a cash balance reaches across a modelled period. Marchmont's is minus £115,501 in month 19.
- Buffer. The amount asked for above the trough, to absorb being wrong. It is a judgement, and the judgement has to be shown.
- Trigger. A condition agreed in advance that obliges you to come back and talk, before the position changes rather than after.
None of this is guidance on obtaining credit for any particular business. It is the vocabulary used in the room.
Five parts, and the number is only one of them
10 min liveEvery funding request has the same skeleton whether it is a bank facility, a board approval or a line in next year's budget. Say all five parts out loud and the request survives questions. Leave one out and that is the one you get asked about.
LiveThe number and the period travel together4 min▶
A figure without a period is unreadable in exactly the way session 1 described. £115,501 could be a monthly shortfall, an annual one, or a single deep point that lasts a fortnight. For Marchmont it is the last of those: the trough of a curve that goes under in month 10 and comes back in month 28. That shape decides what instrument fits. A gap that opens gradually and closes on its own is a different product from a permanent deficit, and the two get priced differently.
Saying "eighteen months" also commits you to something. It gives the other side a date on which to ask how it is going, which is uncomfortable and is the reason the request is credible.
LiveName the assumption before it is found3 min▶
Marchmont's figure rests on two things: revenue growing 4% a month, and customers paying in 75 days. Neither is a fact. Both are inputs, and the whole number moves when either moves. Putting them on the front page costs nothing and removes the worst moment in any funding conversation, which is the other side discovering an assumption you did not mention.
The test is simple. If somebody changed one input and the headline figure changed materially, that input belongs in the request. On those grounds growth and collection days belong in Marchmont's, and the depreciation life does not.
Self-studyThe buffer is a judgement, so show the judgement4 min▶
£115,501 is the bottom of the modelled curve. Asking for exactly that is asking for a plan with no headroom, where one slow-paying customer in month 18 breaks it. So the request is the trough plus something, and the something is a judgement about how wrong the assumptions could be.
What makes it defensible is showing the working rather than the answer. The growth ladder is already measured: at 2% a month there is no gap at all, at 4% the trough is £115,501 and closes in month 28, at 6% it is £897,962 and has not closed after four years. A buffer justified by that ladder is arguable. A buffer that is a round number chosen because it felt safe is not, and it invites the other side to pick their own.
A bridge, and the argument that it should not be needed
7 min liveHere is the curve the request is built on. Twelve months of it are measured month by month. Then the two points that matter most: the worst point, and the month the line comes back up on its own.
LiveWhy the ending date is the strongest sentence in the request4 min▶
A funding request with no end is a request to be carried. A request that names the month the money comes back is a request to be bridged. They feel similar from the inside and they are completely different from the other side of the table, because the second one has a defined exposure and the first does not.
Marchmont's version: the business is profitable in every month, the gap is created by growth it has already committed to, the worst point is minus £115,501 in month 19, and the balance is positive again in month 28 without anything changing. There is no turnaround in that sentence, no cost programme, and no promise to do better. The recovery is arithmetic, and that is what makes it checkable.
LiveThe argument against borrowing, which you should make first4 min▶
Somebody in the room will say the gap is self inflicted, and they have a case. Marchmont is owed money. Collecting in 45 days instead of 75 removes the shortfall entirely: cash never goes below zero and the month 12 balance is £168,521 instead of minus £47,261. Even 60 days is enough, at £60,630. Paying suppliers in 60 days rather than 30, or holding 30 days of stock rather than 60, each land at £77,892. And none of those four changes moves net income by a single pound, so on the income statement they are free. The obvious question follows: why borrow money at 9% when the cash is already yours and sitting in someone else's account?
The answer that finance people give is that a lever you do not control is not a plan. Collecting in 45 days means going back on terms customers have already agreed. Paying suppliers in 60 means spending goodwill you may want for something else. Holding 30 days of stock means a stockout on an instrument a laboratory ordered. The model prices the cash those levers release and says nothing at all about what they cost, and the cost is real even though it does not appear in any of the three statements.
This is not a disagreement that gets settled tonight, and it is not settled in practice either. One side holds that the cheapest capital available is the money you are already owed and that borrowing before collecting is a governance failure. The other holds that a working capital target is an intention while a facility is a certainty, and that funding a known, ending gap with debt is the honest move. Both positions are held by serious people. What is not defensible is arriving with only one of them prepared.
Self-studyThe trigger, and why you write it yourself3 min▶
The request rests on 4% monthly growth. At 6% the trough is £897,962 and has not closed by month 48, which is a different company with a different problem. So the condition that matters is growth running above the rate the request was built on, and the useful move is to say in advance what you will do when it does: come back and talk, before the position moves rather than after.
Writing your own trigger is not a concession. A condition you proposed is one you have already thought about, and it removes the suspicion that you would let the position drift and present it as a surprise. It also makes the difference between the 4% case and the 6% case part of the record, so nobody has to rediscover it.
Draft the Marchmont request
20 min hands onSix steps, on paper, out loud. At the end you have a request that fits on one side and survives the three questions that always come.
Write the number sentence
One sentence containing the figure and the period together: the deepest point is minus £115,501, it happens in month 19, and the balance is negative from month 10 to month 27. Read it back and check that a stranger could not mistake it for a monthly or an annual figure.
State the two assumptions in the open
Revenue growing 4% a month, and customers paying in 75 days. Put both above the figure rather than below it. Then say which of the two you are more confident about, and why, because that is the next question.
Price being wrong
Write the 6% line next to the 4% line: trough £897,962, not closed by month 48. Say in one sentence what that changes about the request. It is not a bigger version of the same request.
Choose the buffer and defend it
Pick an amount above £115,501 and write the reason on the same line. If the reason is "to be safe", cross it out and use the growth ladder instead. A buffer with a stated basis can be negotiated. One without a basis gets replaced by somebody else's.
Write the counter argument against yourself
Set out the collection case: 45 days removes the gap completely and moves no profit. Then write the honest objection to it, which is what changing agreed terms costs you with customers. Hand the pair to the person next to you and let them decide which side they find stronger.
Set the trigger
Finish with the condition that brings you back into the room, expressed in terms of the assumption rather than the cash balance. By the time the cash balance tells you, the conversation is a different one.
The habit to keep. Never present a funding figure without the period it covers and the assumption it rests on. Those three travel as a unit, and separating them is how a reasonable request ends up sounding like a guess.
Three questions
Marchmont's cash goes below zero in month 10, troughs at minus £115,501 in month 19 and is positive again in month 28 with nothing changed. What kind of request does that support?
Recovering in month 28 does not help anyone in month 19, so the gap is real and has to be funded. But it ends, and it ends on a date produced by the same arithmetic as the gap itself. That combination is what distinguishes a bridge from a rescue.
The request is built on 4% monthly growth. Why does the 6% case belong in it?
Between 4% and 6% the gap stops being a temporary shortfall and becomes something four years does not close. That is a change of kind, not of size, and it is the reason the assumption has to be stated rather than assumed shared.
Someone asks why Marchmont is borrowing rather than collecting faster, pointing out that 45 day collection removes the gap entirely and changes no profit. What is the honest reply?
The collection lever genuinely works: month 12 cash of £168,521 against minus £47,261, with net income unchanged at £445,631. It is not free, and the price is paid somewhere the three statements do not record. Serious people disagree about which way that trade goes.
Homework
Thirty minutes, on a request you have actually made or received.
Score a real request against the five parts
Take a budget bid, a business case or a funding paper you have seen. Mark which of the five parts it contains: the number, the period, the assumption, the consequence of being wrong, and the response. Most contain two.
Write the missing parts back in
Add the ones that were absent and see whether the request gets stronger or weaker. If it gets weaker, that is a finding about the request rather than about the method.