Where we start
Recruiting reports are the most ratio-dense pages in any people pack, and the ratios are the least labelled. "Offer acceptance is 83 percent" and "we hire 2.5 percent of applicants" can both be true of the same funnel, and a reader who does not know the base of each will conclude the funnel is both healthy and broken. Foundations sessions 1 and 2 built the habit of writing the base under a rate; tonight applies it to a funnel, where the base changes at every step, then to time, where two different clocks share one vacancy, and finally to fairness, where the metric is a ratio of two rates and both rates have to be shown.
★ What you walk out with tonight. A funnel with a base under every ratio, the difference between a stage ratio and a yield, two clock definitions you can hold a recruiter to, and one number, the impact ratio, that tells you whether a screening stage is keeping groups at the same rate, with the evidence from two studies on why that stage deserves the scrutiny.
Every stage is a rate, and its base is the stage before
6 min liveApex opened ten roles and ran one funnel for them, constructed for tonight: 400 applicants, 120 passed the screen, 40 were interviewed, 12 received offers, 10 accepted. Between each pair of stages sits a ratio, and each ratio's base is the stage before it: 120 of 400, 40 of 120, 12 of 40, 10 of 12. Four ratios, four bases, and the base has to be said aloud because "30 percent" is true of two of them.
LiveFour ratios, and what each one is a ratio of4 min▶
Screen-in rate: 120 of 400, 30.0 percent. The base is everyone who applied. This is the ratio the rest of tonight cares most about, because the screen is the stage with the most people and the least time per person, and it is where the two studies in Part 3 found the trouble.
Interview rate: 40 of 120, 33.3 percent. The base is the screened, not the applicants. Quote it as "a third" and someone will hear "a third of applicants get an interview", which would be 133 people, not 40.
Offer rate: 12 of 40, 30.0 percent. The base is the interviewed. It reads the same as the screen-in rate and describes a stage with a tenth of the people in it. Acceptance rate: 10 of 12, 83.3 percent. The base is offers made, and it is the one ratio a company reads as a verdict on itself: two people said no.
All four are constructed for Apex, and the arithmetic is the point, not the values. The rule is the same as for attrition: the base goes beside the ratio, every time, and the base of a funnel ratio is the stage before it unless somebody says otherwise. The overall yield, 10 of 400, is the one ratio whose base is the top of the funnel, and it is the number a hiring manager should hear first: 400 applications bought 10 people.
LiveStage ratio or yield: the two readings of one funnel2 min▶
Every stage can be read two ways. Against the stage before, it is a conversion: how selective was this step. Against the top of the funnel, it is a yield: how much of the original 400 is still here. At the interview stage, Apex reads 33.3 percent one way and 10.0 percent the other (40 of 400). Neither is wrong, and a report that mixes them, a conversion on one line and a yield on the next, will be read as a funnel that leaks 23 points between two rows that describe the same forty people. The build-along draws both columns side by side so that the difference is visible rather than argued.
"Our offer acceptance is fine, so the funnel is fine." A recruiting update leads with 83.3 percent acceptance and the room relaxes. Ten of twelve offers accepted is genuinely good. It is also the last and smallest stage, and it says nothing about the 280 people the screen rejected or the 80 the interview did. A funnel is judged at its widest stage, not its narrowest, because that is where the decisions are cheapest to make and most numerous. Constructed example; the habit is universal.
Time-to-fill and time-to-hire are two clocks
4 min liveAsk how long hiring takes and two numbers come back with different names and, often, the wrong name on each. Time-to-fill starts when the requisition is opened and stops when an offer is accepted: it measures the vacancy, from the company's side. Time-to-hire starts when the person who was eventually hired entered the funnel and stops at the same acceptance: it measures the candidate's journey. Same vacancy, same end, two different starts, and fill is always the longer of the two.
LiveWhich clock, and what each one is for3 min▶
Time-to-fill measures the vacancy: from the day the requisition was opened, or approved, to the day an offer was accepted. It is the number a hiring manager feels, because it is how long the seat was empty, and it includes the days before anyone applied. It is driven by approval speed, posting speed, sourcing and every stage of the funnel.
Time-to-hire measures the candidate: from the day the person who was eventually hired entered the funnel to the day they accepted. It is the number the candidate feels, and it is the better measure of how fast the process itself runs once there is somebody in it. It excludes the days the requisition sat waiting.
Both stop at acceptance, not at the first day, because the notice period belongs to the candidate's old employer. Both definitions are standard practice with no single source, and both drift: some teams start fill at posting rather than approval, some start hire at first contact rather than application. The only defence is to write the start and end events beside the number, exactly as the base goes beside a rate. A time-to-hire quoted without its start event is a number without a base.
Self-studyAverages of clocks, and the vacancies that never closed2 min▶
An average time-to-fill is computed over vacancies that were filled. The ones still open at the reporting date are not in it, and they are, by construction, the slow ones. This is the survivor problem from Foundations session 1 wearing a different hat: the average describes the vacancies that closed fast enough to be counted. The median is less distorted than the mean, and the honest report says how many requisitions were still open on the date and how old the oldest was. Deep-dive session 2 measures the same effect on tenure, where it is called censoring, and the fix is the same: count the ones that have not finished yet, and say so.
Two teams, two clocks, one slide. One recruiting team reports time-to-hire from the candidate's application; another reports time-to-fill from approval, and both call it "time to hire". The first team looks twice as fast. The difference is not performance, it is the start event, and the slide that compares them is comparing a stopwatch with a calendar. Constructed scenario; the naming drift is everywhere.
Does the screen keep groups at the same rate
5 min liveA funnel ratio has a base, and the base can be split. Split the screen-in rate by sex, by ethnicity or by age band, and each group has its own selection rate at that stage. The impact ratio is the lower rate over the higher. It is one number, it is a ratio of two rates, and both rates with both bases belong beside it. That is the entire metric. Everything after it, the thresholds, the simulator, the legal map, lives in the AI + HR course and is linked, not repeated.
LiveAdverse impact as one metric: the impact ratio at the screen3 min▶
Take Apex's screening stage and split it by sex with an invented split: 240 men applied and 80 were screened in, 160 women applied and 40 were screened in. Two selection rates, 33.3 and 25.0 percent, each with its base. The impact ratio is the lower rate over the higher: 25.0 over 33.3, which is 0.75. It is one number, it is computed at one stage, and it can be computed at every stage and for every group the company records.
The US Uniform Guidelines on Employee Selection Procedures (29 CFR 1607.4(D), 1978) give the rule of thumb that a selection rate under four-fifths of the highest group's rate is generally regarded as evidence of adverse impact. That is the one sentence of law on the page. What counts as a group, what to do when the numbers are small, how a screening tool shifts the ratio, and what the New York City audit law asks employers to publish are all taught with a working simulator in the AI + HR course, and deep-dive session 4 does the arithmetic in pandas.
The habit for tonight is smaller: a funnel report carries the impact ratio at its widest stage, with both rates and both bases printed, the way an attrition rate carries its base. A ratio of two rates reported as a single decimal is two undeclared bases at once.
Self-studyWhy the screening stage earns the scrutiny: Bertrand and Mullainathan 20042 min▶
Bertrand and Mullainathan 2004, "Are Emily and Greg More Employable Than Lakisha and Jamal?", American Economic Review 94(4) 991-1013, sent otherwise comparable resumes to real job advertisements with names chosen to sound white or African-American and counted the callbacks. Resumes with white-sounding names received about 50 percent more callbacks. The stage they measured is the screen: the moment a person reads a resume for a few seconds and decides who goes forward. It is the widest stage, the fastest decision, and the one where the impact ratio in the figure above is computed. That is why the metric belongs at the top of the funnel and not at the offer.
Self-studyDiscretion against the test: Hoffman, Kahn and Li 20182 min▶
Hoffman, Kahn and Li 2018, "Discretion in Hiring", Quarterly Journal of Economics 133(2) 765-800, studied firms that introduced a job test to rank applicants for low-skill service jobs, where managers could still hire against the test's recommendation. Test-based hiring raised completed tenure by about 25 percent (0.23 log points), and the hires managers made by overriding the test left sooner than the ones the test would have chosen. The study does not say managers know nothing; it says that in that setting, the exceptions they made were on average worse than the rule they overrode. For a funnel it means the screening stage is measurable, and that "the manager's judgement" is a stage with a selection rate like any other, which can be compared with the alternative it replaced. Deep-dive session 9 returns to the same paper when the screening tool is an algorithm.
The Apex funnel worksheet, on paper
★ 22 min · everyone works it throughSix worksheet steps that turn a recruiting update into a funnel a reader can check: the stages with counts, the two ratio columns with their two different bases, the two clocks with their start and end events named, the impact ratio at the widest stage with both rates shown, and the sentence. Apex's funnel is invented; deep-dive session 4 rebuilds it in pandas with the same labels. Work each step for a funnel you know.
Step 1 · Name the stages and count them. Five stages is usual; yours may have six. Each count is a stock of people who reached that stage during the period. Write the period. Apex: ten roles, one funnel, constructed.
Step 2 · The stage ratios, base = the row above. Four ratios for five stages. Write each as "n of base", not as a percent alone.
Step 3 · The yields, base = the top. The same stages against the 400. This is the column a hiring manager should see first, and the one most reports leave out.
Step 4 · The two clocks, with their events. Write the start event and the end event beside each clock. If your system uses different events, write the ones it uses; the point is that they are written.
Step 5 · The impact ratio at the widest stage. Split the screen-in rate by one group the company records. Both rates, both bases, then the lower over the higher. Apex's split is invented.
Step 6 · The sentence. One line with the yield, the narrowest stage, the two clocks with their events, and the impact ratio with its rates. Every number has its base.
Judge the funnel at its widest stage. The screen has the most people, the fastest decisions and the two studies behind it. Acceptance is the stage that flatters; the screen is the stage that matters, and it is where the impact ratio is computed.
Before Foundations session 4
30 min- Draw a funnel you know with counts and both ratio columns, stage ratios and yields, and mark the one stage where the base is most often left off in your organisation's reports.
- Find the two clocks in a recruiting report and write the start event each one actually uses. If the report has one clock with no start event, that is the finding.
- Compute one impact ratio at the widest stage for one recorded group, with both rates and both bases printed. If the counts are too small to trust, write that instead of the ratio.
- Bring the funnel. Foundations session 4 moves from who gets in to what they are paid: the gender pay gap, on 11,315 real UK filings, and why a gap is not the same thing as unequal pay.
Three questions
Clear all three and Foundations session 3 gets stamped in your passport.
1 · A recruiting report says "interview rate 33 percent" and, two rows down, "interviewed: 10 percent". Apex's funnel is 400 / 120 / 40 / 12 / 10. Which is right?
A stage ratio's base is the row above; a yield's base is the top of the funnel. Both are useful, and a report that mixes them without labels reads as a funnel leaking 23 points between two rows about the same people.
2 · Two recruiting teams both report "time to hire". Team A starts the clock at requisition approval; Team B starts it when the eventual hire applied. Both stop at offer acceptance. Team B looks twice as fast. What is going on?
Same end, two starts. A clock quoted without its start event is a number without a base, and the naming drift between fill and hire is the most common way a hiring speed comparison misleads.
3 · At Apex's screen, 80 of 240 men and 40 of 160 women were kept (an invented split). What is the impact ratio, and what has to appear beside it?
The impact ratio is a ratio of selection rates, lower over higher, computed at one stage. The counts and the applicant shares are its ingredients, not the metric. Computing it at the widest stage is the habit; interpreting it is the neighbouring course's job.
What this session teaches, and where it came from
Every fact on this page, and its verification tier, is recorded in the course's source map.
Foundations session 3 cheat sheet · pin this
You can read a funnel with a base under every ratio and a start event under every clock. Foundations session 4 asks what the people who got through are paid, and starts with a distinction most headlines miss: a pay gap is not unequal pay. Every UK employer with 250 or more staff publishes six numbers a year, and the 2024 filings from 11,315 of them show a median gap of 8.4 percent, a pyramid with 56.0 percent women in the bottom pay band and 40.0 in the top, and a lever that, pulled in the wrong place, makes the gap wider.