Learn Strategic Thinking with Phoebe

Think in frameworks, decide like a board

Eight 45-minute sessions covering 50+ thinking models managers and executives actually use - MECE to lean canvas, Five Forces to pirate metrics. Every framework applied to one running case: Himalaya, a B2B2C SaaS platform whose growth has stalled. By Session 8 you have built its complete board-ready strategy - and a toolkit you will use for the rest of your career.

8sessions
50+ frameworks covered
45min per session
1board-ready strategy built
🧭 Session 1 · foundation

Think like a strategist: structure before answers

MECE, issue trees, the Pyramid Principle, 80/20 - the four habits under every framework that follows. Meet the Himalaya case.

▶ Start hereNo prep needed ⚖️ Session 2 · decision-making

Decide with confidence

Weighted decision matrix, one-way vs two-way doors, pre-mortem - run Himalaya's three competing bets through a real decision process.

Decision-making toolkit 🔍 Session 3 · investigation

Find the real problem

5 Whys, fishbone, is/is-not - dig Himalaya's churn spike to its actual root cause instead of treating symptoms.

Troubleshooting toolkit 🗺️ Session 4 · strategy & planning

Read the battlefield

SWOT done properly (into TOWS actions), Porter's Five Forces, PESTEL - the external read that Himalaya's AI-native competitors force.

External strategy toolkit 🧩 Session 5 · business analysis

Design the business

Business Model Canvas, Lean Canvas, Value Proposition Canvas - and exactly when to use which. Redesign Himalaya's offer on one page.

Business model toolkit 📈 Session 6 · growth planning

Plan the climb

The business lifecycle and Greiner's growth crises, Three Horizons, Ansoff - place Himalaya on the curve and plan its next stage.

Growth planning toolkit 🤝 Session 7 · customer growth

Grow the customer

The customer lifecycle end to end, AARRR pirate metrics, LTV/CAC and cohorts - find the leaks on both sides of Himalaya's B2B2C funnel.

Customer growth toolkit 🏛️ Session 8 · capstone

The strategy stack

Which framework when, stacking them into one narrative, and Himalaya's final board recommendation - delivered pyramid-first.

The finale
foundation - everyone core - hands-on analysis advanced - building strategy capstone - putting it together

Choose your path 🗺️

Everyone starts at Session 1 - the four foundation habits carry every other session.

🏛️ Chairman / C-level - the board view 1→ 4→ 6→ 8→ read the room, place the bets, judge the narrative
🧑‍💼 New manager - decisions and problems first 1→ 2→ 3→ then continue by need
📊 Analyst to strategist 1→ 3→ 5→ 7
🌱 The full journey (recommended) 1→ 2→ 3→ 4→ 5→ 6→ 7→ 8

The knowledge map 🧠

The whole course at a glance - hover a session to spotlight its concepts, click any node to jump in.