learn-ai-design-with-phoebe / Designer session 1 of 10
Learn AI Design with Phoebe · Designer track · Session 1 of 10

The designer's AI loop

A generator can produce forty screens before you finish your coffee. None of that is design. Design is the decision about which one is right and why - and that decision got more valuable the moment generation got cheap. Tonight you get the loop this whole track runs on: brief, generate, critique, direct, ship - and the uncomfortable fact that AI is fastest exactly in the middle and weakest at both ends. Then you meet the lab: a real Cadence screen you can score, live, on real measurements. By b10 you will have taken one Cadence feature from brief to a shipped, spec'd, system-conformant screen set.

🟡 Designer track Product · brand · design-adjacent builders No coding needed Start here
0-3 · Welcome 3-18 · The loop + where taste actually lives 18-42 · Build-along: score a real screen 42-45 · Q&A
Part 0

How this track works

Ten sessions, one running product: Cadence, an AI meeting-notes app - the same product the Branding, Marketing and Content tracks use, so its brand already exists and you are designing inside a real constraint instead of a blank canvas. Your job across the track: design the "shared summary" feature end to end. Tonight the loop. b2 is art-direction prompting - the brief that produces usable work. b3 is research and moodboards. b4 drafts the UI. b5 is the critique lab, where the scoring you meet tonight becomes a working standard. b6 puts it into a design system with real tokens. b7 is illustration and imagery. b8 is content design and microcopy. b9 hands off to code. b10 assembles the whole thing and scores it. Every session ships something you can put in a file, not a feeling.

Live - presented in session Self-study - read after class ▶ Live critique lab - toggle levers, watch the real score Official sources covered
★ What you walk out with today The five-step loop you can run on any AI design task, the four levers this track turns on one at a time, and a habit that will outlive every tool in the course: when AI output feels wrong, name the measurable failure before you say "it just needs polish".
Part 1 · the spine of the track

Brief, generate, critique, direct, ship 7 min live

Every AI design task runs the same five steps, and they are not equally hard. Brief: say what you want, in the language of constraints rather than adjectives. Generate: let the machine produce more options than you would have had patience for. Critique: judge what came back against a standard you can state out loud. Direct: change the brief, not the pixels - a bad output is usually a vague constraint. Ship: make it real, in a system, with rights you can defend. AI is extraordinary at step two. It is thin at step one and step three, and those are the two steps that decide whether the work is any good.

1 · BRIEF constraints, not moods 2 · GENERATE forty, not four 3 · CRITIQUE against a standard 4 · DIRECT fix the brief 5 · SHIP system + rights AI IS STRONGEST HERE step 2 only - the cheap part YOU ARE STRONGEST HERE steps 1, 3 and 5 - the paid part Most bad AI design is a step-1 failure wearing a step-3 costume: vague brief, then endless polish. Direct means changing the constraint. Nudging pixels on a wrong idea is the most expensive habit in design.
🔍 Click to zoom - the loop every session in this track sits inside
LiveThe four levers of this track4 min▶

The loop is how you work. The four levers are what a design practice needs so AI output survives contact with a real product - and they are the four ways it fails:

  • Direction - without a real brief, the model gives you the statistical average of the internet. Beautifully rendered, completely generic. (b2, b3)
  • Structure - without a grid, a scale and a component set, every generated screen is a one-off that cannot be shipped or maintained. (b4, b6)
  • Critique - without a stated standard, "I don't like it" is where the review ends and the rework begins. (b5, and tonight's lab)
  • Rights - without provenance, licensing and brand discipline, your best asset is the one legal makes you delete. (b7, and leader session a4)

Tonight's lab has a fifth toggle: Add colour. It is not a lever. Turn it on last and watch what happens to a perfect score - we will spend part of b5 on why that is the most common instinct and the most expensive one.

Self-studyWhy "make it pop" is not direction3 min read▶

A brief made of adjectives - clean, modern, premium, bold - cannot be wrong, which is exactly the problem. A brief made of constraints can be checked:

Adjective brief

"Design a clean, modern summary screen for our AI notes app. Make it feel premium and trustworthy."

Constraint brief

"Summary screen for Cadence. One primary action: Share summary. Everything else is secondary. Type on a 1.25 scale from a 16px body; spacing in multiples of 8; one accent hue (plum #6B2D5C) and neutrals only; all text must pass WCAG AA against its background; the AI-generated label must be visible but must not compete with the meeting title."

The second brief is longer, less poetic, and produces work you can accept or reject on evidence. b2 turns this into a repeatable structure; every constraint in it is something tonight's lab can measure.

Part 2 · the part of taste that is measurable

Half of taste is arithmetic 6 min live

Designers describe their judgement as intuition, and some of it genuinely is - composition, wit, restraint, whether an idea has any tension in it. But a surprising share of what we call taste is measurable, and therefore teachable to a machine and checkable by anyone: does text pass contrast, do sizes come from one scale, does spacing sit on a rhythm, is there exactly one loudest thing, how many hue families are fighting on screen. AI output usually fails on this measurable half - which is good news, because you can catch it without arguing about taste at all.

MEASURABLE - the lab scores this JUDGEMENT - you still own this Contrast ratio 4.5:1 body, 3:1 large Type scale one ratio, few sizes Spacing rhythm multiples of one unit Hierarchy one loudest thing Colour restraint count the hue families on screen - most drafts run three or more Concept is there an idea, or only an arrangement? Tension one deliberate break that earns attention Fit right for this brand, this user, this moment Score the left column first. It is fast, it is arguable-free, and it removes most rework. Then spend your review time on the right column, where a generator has nothing to offer you. A perfect left column with an empty right column is the definition of competent, forgettable work.
🔍 Click to zoom - the two halves of taste, and which one you can automate
LiveWhy generated design regresses to the average4 min▶

A generator produces the most likely next pixel, the most likely layout, the most likely hero-with-gradient. Likely is the opposite of distinctive. Practically, this shows up as a recognisable signature - centred everything, one giant gradient, default-feeling type, decorative iconography that means nothing, and a colour palette that has three accents because no one decided.

  • It raises your floor. A blank page becomes forty starting points. That is real value, especially outside your own style.
  • It lowers your ceiling if you let it. The average of everything is by construction not a point of view.
  • It converges. If you and your three competitors brief the same tool the same lazy way, you will all ship the same screen.

The defence is not to refuse the tool. It is to arrive with direction the tool does not have, and a standard it cannot fake. Both are learnable, and both are what the rest of this track drills.

Self-studyWhere the measurable numbers come from3 min read▶

Two of the five checks in tonight's lab are formal standards, and three are conventions. Knowing which is which keeps you honest in a review:

  • Contrast is a standard. WCAG 2.2 success criterion 1.4.3 requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text, where large means 18pt (about 24px), or 14pt bold (about 18.5px by W3C's own 1pt = 1.333px conversion; tools commonly implement 18.66px). The lab computes real ratios with the WCAG relative-luminance formula.
  • Non-text contrast is a standard. SC 1.4.11 asks for 3:1 on the visual boundaries of controls and meaningful graphics - the reason a pale grey button border is a bug, not a style.
  • The type scale is a convention. Nothing requires a 1.25 ratio. What matters is that ONE ratio generates all your sizes, so the set stays small and related.
  • The 8px grid is a convention. A widely shared one, not a spec - platform guidance is stated in points and density-independent units. The value is divisibility and consistency, not the number 8 itself.
  • "One loudest thing" is a convention with strong perceptual grounding: attention goes to the largest, heaviest, highest-contrast element. Two of them means neither wins.

b5 turns these into a review script you can hand a stakeholder. b6 turns them into tokens a machine can enforce.

Demo 1 of 2

Score a real screen, live ★ 12 min · everyone runs it

Below is Cadence's shared-summary screen as an unbriefed generator produced it: pleasant, plausible, and 17 out of 100. Nothing about that number is decoration - your browser renders the screen, then measures it. Real WCAG contrast ratios. Real computed pixel values for every padding and gap. Real count of hue families. Start with every lever off, read the failure rows, then bring them on one at a time and watch which row moves.

Levers all off: 17/100. Read the five rows out loud. "It needs polish" is now five specific, checkable failures.

Turn on Hierarchy only. The title steps up, the shouty banner and button stand down. Watch the "3 elements shouting" row.

Add Type scale, then Spacing. Notice you are changing arithmetic, not taste - and the screen is already better.

Add Contrast. One row stays stubborn: the orange bullet mark. The third hue family was also a contrast bug.

Add One accent. Everything resolves. Then press Add colour and watch a finished screen lose points.

How to read every lab in this track The starting draft is scripted - a composite of what unbriefed generators hand you. Everything after that is measured live in your browser: contrast from the WCAG relative-luminance formula, spacing and sizes from getComputedStyle, hue families by converting every rendered colour to HSL. Change the screen and the score changes with it. Hover any lever to see exactly what it does.
Demo 2 of 2

The climb - your benchmark for the whole track ★ 10 min · explore

The same screen, scored at every rung of the ladder, computed in front of you: 17 → 32 → 46 → 66 → 86 → 100. Each rung is one lever, and each lever is a session. Then the last row: with the screen at 100, turning on Add colour costs 19 points - it introduces a fourth hue family, breaks two spacing values, and puts yellow text on a yellow highlight. The most common instinct in a design review, priced.

17 - no direction. Every check fails except part of hierarchy, and that only by accident.

32 - hierarchy (this session's habit). One loudest thing, a 2.07x step from body to title.

46 → 66 - type scale and spacing (b4, b6). Six arbitrary sizes become four related ones; every gap lands on the grid.

86 - contrast (b5). 16 of 19 text elements pass AA; the survivors tell you where the extra hues are hiding.

100 - one accent (b6, b7). Measurably clean. Now go and put an idea in it, because 100 is not the same as good.

Real world

This is the fastest review you will ever run on a stakeholder's "just make it pop". Score the screen, show the five rows, and the conversation moves from taste to evidence in about ninety seconds. Keep the honest caveat in your pocket though: a 100 means nothing is measurably broken. It does not mean the work has an idea in it, and that is the half of the job the lab cannot do for you.

Homework

Try it yourself - this week ◐ 25-35 min total

Source material

Official sources covered

This track teaches the working core of the current AI design toolchain and the craft standards you judge it against - W3C accessibility criteria, platform design guidance, the vendors' own documented behaviour and limits - with a live critique lab on the key pages. Certificates, videos and tool subscriptions stay with the official providers, linked each session. This page covers:

✓WCAG 2.2 - SC 1.4.3 Contrast (Minimum) and the large-text definitionPart 2 + the lab · SC 1.4.11 and text spacing land in b5
✓The AI design loop - brief, generate, critique, direct, shipPart 1 · each step gets its own session from b2 onward
◐Type scale and spacing conventions (modular scale, platform grid guidance)Named as conventions here · tokenised properly in b6
◐The generator toolchain - Figma, Adobe Firefly, Canva, Midjourney, prompt-to-UI toolsReferenced tonight · compared honestly in b2, b3, b4, b7
◐Homogenisation of generated outputPreviewed in Part 2 · evidence and defences in b3 and b7
Check yourself

Three questions before you go 🎯 ◐ 90 seconds

1 · In the five-step loop, which steps is AI genuinely strongest at?

Generation is the cheap part and the model is excellent at it. Brief, critique and ship are where your judgement, standard and accountability live - which is exactly why they became more valuable when generation got cheap.

2 · WCAG 2.2 SC 1.4.3 requires 4.5:1 for normal text. When does the 3:1 threshold apply instead?

Size and weight, not role, decide the threshold. A 16px bold heading is still normal text and still owes you 4.5:1 - which is why the lab checks computed size and weight rather than the tag name.

3 · A finished screen scores 100. You turn on "Add colour" and it drops to 81. What does that teach?

The anti-lever adds a fourth hue family, two off-grid paddings and a low-contrast yellow-on-yellow highlight. Colour is not the enemy - undecided colour is. One accent that means something beats three that mean nothing.

Designer session 1 cheat sheet · pin this

The loopBrief → Generate → Critique → Direct → Ship. AI owns step 2. You own 1, 3 and 5, and those decide the quality.
The four leversDirection (b2, b3) · Structure (b4, b6) · Critique (b5) · Rights (b7, a4). Diagnose bad output by lever.
The ladder17 → 32 → 46 → 66 → 86 → 100 as hierarchy, scale, spacing, contrast and one accent come on. b10 must ship a 100.
The anti-lever"Add colour" costs 19 points from a perfect score: fourth hue family, off-grid padding, yellow on yellow.
Standards vs conventionsContrast 4.5:1 / 3:1 large and 3:1 non-text are WCAG. One type ratio, an 8px rhythm and one loudest thing are conventions - useful, not law.
Constraint briefOne primary action · one type scale · one spacing unit · one accent · a contrast floor. Adjectives cannot be wrong, so they cannot help.
Direct, do not polishBad output is usually a vague constraint. Change the brief, regenerate. Nudging pixels on a wrong idea is the expensive habit.
Running productCadence · the shared-summary feature · brief to spec'd screen set by b10, inside the brand the Branding track built.