The leader track 🤝 · for CMOs, heads of marketing & managers · 6 x 45 min · no code, ever
Thinking mode: where AI actually pays off across the funnel, how to protect the brand, build the team, and measure what matters - each session ends with the questions to ask your team and your agencies.
The AI-first marketing team
Why now, the real landscape beyond the hype, and the map of where AI creates value across the whole funnel.
🎯 Leader 2 · easyThe use-case + risk map
Score AI bets across content, SEO, ads, email, and creative - weighed against brand-safety and disclosure risk.
🛡️ Leader 3 · mediumBrand, trust & disclosure
Voice consistency, false-claim risk, FTC/ASA disclosure of AI and endorsements, IP and deepfakes, and privacy.
👥 Leader 4 · mediumThe AI-ready marketing team
New roles, the skills to grow, the human-in-loop review that protects quality, and a sane martech stack.
📊 Leader 5 · decidingMeasuring what matters
ROI, efficiency vs effectiveness, avoiding content-sludge, protecting brand equity, and the buy-vs-build call.
🧭 Leader 6 · decidingStrategy & the 24-month roadmap
The agentic-marketing future, what to sequence when, and the CMO narrative that gets an AI program funded.
The builder track 🛠️ · for marketers & practitioners · 10 x 45 min · ChatGPT / Claude, no code
One growing campaign: you launch Cadence, a sample AI note-taker with B2C self-serve and B2B team motions. Every session adds a channel - positioning, content, SEO, ads, email, social, creative, measurement - built with AI and kept on-brand by you.
AI foundations for marketers
What LLMs do well and badly for marketing, the tool landscape, and the brand + privacy rails that keep you safe.
🎯 Builder 2 · mediumPositioning & messaging
Nail Cadence's ICP and value prop - with a live simulator that shows message-market fit climb as you sharpen it.
✍️ Builder 3 · mediumThe content engine
Briefs, brand voice, and long-form drafts at speed - and how to strip the AI-tells that get content ignored.
🔍 Builder 4 · hands-onSEO & AI-search (GEO)
Topic clusters, on-page optimization, and getting cited by AI answer engines, not just ranked on the tenth link.
📣 Builder 5 · mediumPaid ads & creative
Ad copy variants, creative concepts, and audience drafts - structured for a clean A/B test, not a guessing game.
✉️ Builder 6 · mediumEmail & lifecycle
Onboarding and nurture sequences, segmentation, and subject-line testing - personalized without getting creepy.
📱 Builder 7 · easySocial & short-form
Turn one asset into a week of platform-native posts, a content calendar, and captions that sound human.
🎨 Builder 8 · hands-onCreative & visuals with AI
Generate on-brand images for ads and social - and the IP, likeness, and rights cautions that keep you out of trouble.
📈 Builder 9 · hands-onAnalytics & optimization
Read the campaign's results with an AI co-pilot and design the next experiment - the human still owns the spend call.
🔒 Builder 10 · hardestGovernance, brand safety & scaling
Disclosure, brand guardrails at scale, prompt injection, data privacy, and the launch checklist before you ship.
Choose your path 🗺️
Two doors, one course. Leaders never touch a tool; builders never sit through brand theory they have not first felt in a campaign.
The knowledge map 🧠
Both tracks at a glance - hover a session to spotlight its concepts, click any node to jump in.