Where we start
A price table has a hidden column. Every number in it is written in some money, on some date, and the money on that date is a ruler that can change length. A January 2017 price and an August 2018 price in the same table look like they are in the same unit, and they are only in the same name. Most people know this and almost nobody adjusts for it, because the adjustment needs a second table nobody has to hand. Tonight is about what the ruler is, how it moves, and what it costs to hold a real for a year, which turns out to be a price like any other. Nothing here needs a formula longer than one division.
★ What you walk out with tonight. The three jobs money does and which one inflation attacks; the habit of reading a general price rise as a fall in the price of money; the difference between a nominal number and a real one, in one division; an honest sentence about 21 months of marketplace prices in Brazilian reais and what it would take to compare them across years; interest as the price of time; and a discount curve you can draw by hand, with two constructed offers whose order flips when the rate changes. Every rate on the page is invented and says so; no real inflation rate or interest rate is quoted anywhere.
What money is for
5 min liveMoney is not wealth. A warehouse of towels is wealth; the reais the towels sell for are a tool for counting the towels, moving them to someone else, and holding the proceeds until next month. Those are money's three jobs: a unit of account, a medium of exchange, a store of value. The first two are about now. The third is about later, and later is where all the trouble in tonight's session lives, because a thing that carries value through time can leak on the way, and because carrying it has a price of its own.
LiveUnit, token, store: the three jobs and the one that fails first3 min▶
Unit of account. Money is the ruler prices are measured with. "R$ 69.90" is a length on that ruler, and like any measurement it is only meaningful next to the ruler it was taken with, on the day it was taken. Every price column in every dataset is in some unit of account, and the column header almost never says which date's version of it. That is the hidden column from Part 0, and it is the reason two years of prices in one table can be less comparable than they look.
Medium of exchange. Money is the token that lets a trade happen without a swap of goods. A seller of towels does not need to find a buyer who has exactly what the seller wants; they take money, which they do not want for itself, because everyone else will take it too. The value of money in this job is entirely that it is accepted. Nothing about the paper, the coin or the entry in a database matters except that the next person will take it.
Store of value. Money carries value from now to later. Sell the towels in January, hold the reais, buy stock in March. This is the job that fails first, because between January and March the ruler can shrink: the same reais buy less. It is also the job that has a price attached, because someone will pay you to let them hold your reais until March, and that payment is interest. The two facts, that the store leaks and that the store is charged for, are Parts 2 and 3 respectively, and they are about the same thing: time.
Self-studyMoney illusion, and why a price table is a claim about a unit2 min▶
People reason in the unit they are shown. A 5 percent pay rise feels like a rise even in a year when the price of money fell 5 percent and nothing real changed; a price held flat for a year feels like a stable price even though it buys less of the seller's inputs than it did. That habit, treating the nominal number as the real one, is called money illusion, and it is not stupidity. It is the entirely reasonable strategy of a person who does not have the second table, the one that says what the ruler did, and so uses the only number they hold.
The data habit it gives you: a price column is a claim about a unit, not just a list of numbers. Before comparing any two prices from different dates, write down the unit and the date of each, and ask whether you have the second table. If you do not, the honest comparison is nominal and says so. That sentence, "these are nominal, and here is what it would take to make them real", is the one Part 2 writes for the marketplace data.
Every price in the Olist data is a length on the same-named ruler. The Brazilian marketplace dataset used throughout these sessions holds 2,216 product-months across 21 months, from October 2016 to August 2018, and every price is in Brazilian reais as typed by a seller on a date. The R$ 69.90 that Foundations session 1 read as a message was a January 2018 length. The R$ 103 that the same product listed at in August 2018 was a length on the August 2018 ruler, about 47 percent longer by arithmetic on the two tags. How much of that was the product getting dearer and how much was the ruler shrinking is a question the price column cannot answer on its own, and Part 2 says exactly what would answer it.
Inflation is a change in the price of money
6 min liveWhen one price rises, that thing got dearer. When every price rises together, it is more useful to say that money got cheaper: one real buys less of everything, so everything costs more reais. That flip of view, from "prices went up" to "the price of money went down", is the single most useful habit for reading any number across years, because it turns inflation into just another price, the price of a real, and a nominal number into a real one by one division: the tag divided by the price of money on that date.
LiveNominal, real, one division, and the honest sentence about 21 months of reais4 min▶
Nominal is the number on the tag. Real is what the tag bought. To get from one to the other you need the price of money on that date, which is what a consumer price index measures: a basket of ordinary purchases, priced every month, expressed as an index so that the ruler's length can be compared across dates. Divide a nominal price by the index for its month and you get a real price, one that can be compared with another month's real price. That is the whole arithmetic. A 5 percent rise on the tag in a year when the index also rose 5 percent is a real rise of zero; in a year when the index rose 3 percent it is a real rise of about 1.9 percent; in a year when the index rose 8 percent it is a real fall of about 2.8 percent. Those three index moves are invented for the arithmetic and the build-along works them through.
The honest sentence for the Olist data. Every price on every page of these sessions is nominal Brazilian reais, over 21 months from October 2016 to August 2018. To make them real you would need a Brazilian consumer price index, month by month across that span, and you would divide each product-month's price by the index for its month. That has not been done, and no inflation figure for Brazil is quoted here, because a number typed from memory is exactly the kind of number the source map refuses. What can be said without the index is this: the elasticity from Foundations session 2 was fitted with month effects as one of its variants, and month effects remove whatever part of a month's price move every product shared. A change in the price of money is precisely a move every product shares. The within-product slope was -1.788 without month effects and -1.854 with them, so whatever the ruler did across those 21 months, allowing for it moved the elasticity a little, not a lot.
Why the flip of view matters. "Prices went up 5 percent" invites the question "which prices". "The price of money fell" invites the right question: "then what did anything real do". A team that reports revenue growth across two years without the second table is reporting the ruler and the towels mixed together, and the mix is not separable after the fact without the index.
Self-studyThe productivity paradox, and why a real measure lags a technology3 min▶
In a book review in the New York Times on 12 July 1987, Robert Solow wrote that "You can see the computer age everywhere but in the productivity statistics". The line is reported here from a secondary citation; the original review was not opened. It names a puzzle that has come back with every general technology since: the thing is visibly everywhere, and the measured output per hour, which is a real quantity, nominal output deflated by a price index, does not move for years.
The mechanisms are worth knowing because they are about measurement, not about the technology. The fixed cost comes first: Foundations session 3 said a large fixed cost is paid before the first unit; at the economy's scale that is years of spending that show up as cost before they show up as output. Complements are needed: a new tool pays only after the work around it is reorganised, and reorganising is slow. Quality is mismeasured: when a product gets better at the same nominal price, the index treats it as unchanged, so the real gain is invisible in the deflated number. The deflator itself lags: the basket is revised slowly, so a technology that changes what people buy is measured with last decade's ruler. None of these say the gain is not there. They say the real measure is a nominal number divided by a ruler, and both halves of that division can lag. Deep-dive session 7 returns to the point when it reads the task-level studies of AI at work.
Beira Goods, a constructed seller, holds a price flat. Beira raised one item from R$ 75 to R$ 80 in Foundations session 1 after a supplier's cost rose. Suppose Beira then holds R$ 80 for a full year, as most of the 32,216 Olist products held their prices (only 203 moved enough to read). On the tag, nothing happened. If the price of money fell over that year, the flat tag was a real price cut, and Beira's margin shrank by exactly the ruler's move without anyone at Beira deciding anything. The lesson is not that Beira should have raised the price; it is that a flat nominal price is a decision to cut the real one, made by default, and it should at least be made on purpose. Beira and its reais are invented; the mechanism is not.
Interest is the price of time
4 min liveA real today is worth more than a real next year, even in a world with no inflation at all, because a real today can be used in between and a real next year cannot. The difference is a price, and the price has a name: interest. Someone who borrows your real for a year is buying a year of your waiting, and the rate is what they pay per real per year for it. Read that way, a rate is not a mysterious number set somewhere else; it is the price of time, and like every price it settles where those who want to use money now meet those willing to wait.
LiveDiscounting, the curve, and why the order of two offers can flip4 min▶
Discounting is the price of time run backwards. If a year of waiting is priced at a rate r, then 100 due in one year is worth 100 divided by (1 + r) today, and 100 due in four years is worth 100 divided by (1 + r) four times over. Draw that for every year ahead and you have the discount curve: it starts at the full amount today and falls, and how fast it falls is the rate. Two things are visible in the figure and worth saying out loud. The curves start together, so the rate does not matter for money due now. And they part further with every year, so the rate matters more the further out the money is.
The flip. Offer A pays 100 in one year. Offer B pays 130 in four years. Both are constructed. At an invented 5 percent, A is worth about 95 today and B about 107, so B is the better offer. At an invented 20 percent, A is worth about 83 and B about 63, so A is the better offer. Nothing about the offers changed. The rate changed, and because B's money is further out, the higher rate charged it three extra years of waiting. Any comparison between a near payoff and a far one has a rate hidden inside it, and a person who says "B is obviously better because 130 is more than 100" has silently set the rate to zero.
Nominal and real rates. A rate written on a loan is nominal: it includes the lender's expectation of what the ruler will do. What is left after the expected change in the price of money is the real rate, the true price of a year of waiting in terms of things rather than reais. The arithmetic is the same division as Part 2, applied to the rate instead of the price. The three financial statements, cash against profit, and the funding gap that a slow-paying customer opens are a different subject with their own course, learn-finance-with-phoebe, and nothing here reads a balance sheet.
Self-studyCentral banks in one page: the mechanism, with no numbers and no names3 min▶
A central bank is the institution that sets one particular price of time: the rate at which ordinary banks borrow from it, or from each other, overnight. Every other rate in the economy is priced off that one with a margin on top, so moving it moves the price of a year of waiting for everyone. The bank's stated aim, in most countries, is a slow and predictable change in the price of money: a small, steady fall in what a unit buys each year, rather than a fast one or an unpredictable one. That target is the reason the two halves of tonight meet in one building.
The mechanism runs through Part 3's curve. When the price of money is falling faster than the target, meaning prices are rising faster than intended, the bank raises the price of time. Borrowing becomes dearer, spending that would have been financed by borrowing is postponed, and with less money chasing the same goods the fall in the price of money slows. When the price of money is falling more slowly than the target, the bank does the reverse. The effect arrives with a lag of many months, because the spending decisions it changes are decisions about the future, and that lag is why the bank is always acting on a forecast and why its critics always have last year's numbers on their side. No rate, no target figure and no official is named here on purpose: all three change, and the mechanism does not.
Beira Goods, a constructed seller, is offered its money early. The marketplace Beira sells on pays out thirty days after each sale. It also offers to pay today, for a 3 percent haircut on the amount (invented). That haircut is a price of time: 3 percent for thirty days of not waiting. Roll it over twelve times and the compounded price of a year of waiting comes to about 43 percent, on the invented figure, which is far dearer than most loans Beira could find. Whether Beira should take it depends on what Beira would do with the money in those thirty days, which is Foundations session 3's opportunity cost with a rate attached. The point is the reading, not the answer: an "early payment option" is a loan, and its rate is the price of the days.
Nominal, real and discounted, on paper
★ 22 min · everyone works it throughNo code tonight. Six worksheet steps. The price you brought from Foundations session 4's homework is the first, and it stays nominal, because the point is to write down what would make it real rather than to guess. Then the marketplace data gets its honest sentence, a constructed 5 percent rise is deflated three ways, two constructed offers are discounted at two constructed rates until their order flips, and the last step says in words what a rate is the price of. Every rate on the worksheet is invented and labelled.
Step 1 · Write your price as nominal. The one you brought: the price, the year you first knew it, the money it was in. Then write what you would need to make it real, and do not guess the answer. The honest form of a price you cannot deflate is a nominal price with its date attached.
Step 2 · The marketplace's honest sentence. Copy it, then check each clause against what you know from Foundations sessions 1 and 2: the span, the unit, the thing that would be needed, and the one thing that can be said without it.
Step 3 · Deflate a constructed rise three ways. The tag rose 5 percent across a year. Fill the real change for each invented move in the price of money, using the one division. Then say in a sentence why the third row is not "the price did not change".
Step 4 · Discount two offers at two rates. Offer A: 100 in one year. Offer B: 130 in four years. Both constructed. Work each at an invented 5 percent and an invented 20 percent, and watch the order flip. Then write the rate at which the two are worth the same, to the nearest whole percent, by trying values.
Step 5 · Say what a rate is the price of. For three rates you meet, write the thing being waited for, who is paying for the wait, and the price per year. The early-payment haircut from Part 3 is the model; a subscription's annual-versus-monthly gap and a late fee work the same way.
Step 6 · The sentence for a leader. One sentence that carries the unit, the date, whether the number is nominal or real, and the rate hidden in any near-versus-far comparison. Practise it on the marketplace data first, then on the number you brought.
Keep the two divisions as your standing rule. A nominal number divided by the price of money on its date is a real number. An amount due divided by one plus the rate, once per year of waiting, is its value today. Any number that crosses years without the first division is mixing the ruler with the thing; any comparison of near and far without the second has set the price of time to zero.
Before Foundations session 6
30 min- Find the index. For the price you wrote in Step 1, find the consumer price index for its currency in its year and now, from an official statistics source, and do the one division. Write the nominal and the real side by side, and the source of the index next to them.
- Find one growth number your team reports across years and write whether it is nominal or real. If nobody can say, that is the finding; write the sentence that says so and what would fix it.
- Find one rate you pay or charge without calling it a rate: an early-payment discount, a late fee, an annual-versus-monthly gap. Convert it to a price per year of waiting, invented arithmetic if you must, and say whether it is dearer or cheaper than a loan you could actually get.
- Bring one decision where your best move depends on what a rival does: a price, a launch date, a feature. Foundations session 6 is about strategic interaction, when a market's tendency to compete away a margin can be resisted, and when a claimed moat is a claim.
Three questions
Clear all three and Foundations session 5 gets stamped in your passport.
1 · Every price on a marketplace rose about 5 percent across a year. What is the most useful reading, and what would you need to say what happened to any one product?
A rise in one price is that thing getting dearer; a rise shared by all prices is money getting cheaper. Nominal becomes real by one division, the tag over the index for its date, and without the index the honest label is "nominal, not deflated".
2 · Which statement about the Olist prices used across these sessions is correct?
The honest sentence has four clauses: the unit and span, what would be needed, that it was not done, and the one thing that can be said without it. Month fixed effects remove whatever moved every product's price together in a month, and a change in the price of money is exactly that kind of move.
3 · Offer A pays 100 in one year; Offer B pays 130 in four years (both constructed). At an invented 5 percent B is worth more today; at an invented 20 percent A is. Why does the order flip?
The discount curves start together and part further with every year ahead. A rate is the price of a year of waiting, and B buys four of them against A's one; the higher the price of a year, the more the extra three cost. Anyone comparing near and far money without naming a rate has set it to zero.
What this session teaches, and where it came from
Every fact on this page, and its verification tier, is recorded in the course's source map.
Foundations session 5 cheat sheet · pin this
You can now read a number across years and price a year of waiting. Foundations session 6 is the last, and it is about the case every earlier session set aside: when your best move depends on what a rival does. The prisoner's dilemma and the dominant strategy; why two sellers who would both be better off holding a price each cut it anyway; network effects as a claim, with the n log n rebuttal to Metcalfe; switching costs drawn as a wall with a door; Vickrey's auction in a page; and a constructed pricing game between an Olist seller and a rival, worked move by move.