Learn with Phoebe ยท Entrepreneurship & Business

Learn Economics with Phoebe

Economics is the study of how people respond to prices, incentives and scarcity, and a data team meets all three every week without calling them that. These sixteen sessions teach the fundamentals twice: once as ideas anyone can use, with no code, and once as numbers you can compute, on a real marketplace. The running finding is the same in both: on 203 products that repriced often enough to be read, the same 2,216 rows give a price elasticity of +0.008 when products are compared with each other, -0.108 when they are pooled, and -1.788 when each is compared with itself. A first analysis reports the second number. A pricing decision needs the third. The bench in the last session refits all of them in your browser, and the lever everyone reaches for gets the sign of the revenue decision wrong.

16sessions, two tracks
203real products read
2,216rows on the bench
5rungs, computed live
45min per session

Foundations track ๐Ÿงญ ยท six sessions, no code

For anyone who prices anything, argues for a budget, or reads a number a model produced. Prices as information, incentives and elasticity, marginal thinking and opportunity cost, when markets fail, money, inflation and interest, and games and moats. The marketplace's real counts appear on every page; the code does not.

๐Ÿท๏ธ Foundations session 1 ยท start here

Prices are information

Supply and demand as a description of where a price settles, not who sets it. A price as a message carrying knowledge nobody holds in full. Along the curve, or the curve moved. Of 32,216 real products, 203 moved price often enough to say anything about response.

โ–ถ Start here
๐Ÿ“ Foundations session 2

Incentives and elasticity

How much people respond. Elastic versus inelastic, the revenue rule, who really pays a tax, and the Olist number read as an elasticity: a range, -1.5 to -2.2, and why a range is the honest shape.

the revenue rule
โš–๏ธ Foundations session 3

Marginal thinking and opportunity cost

Decisions at the margin, sunk costs and the fork, the next best use, comparative advantage, and why a physical unit, a copy of software and one more prediction have three different marginal costs.

the margin, not the average
๐Ÿ‹ Foundations session 4

When markets fail

Externalities, public goods, the market for lemons, adverse selection and moral hazard, and the metric that became a target. Applied to a data purchase where the quality cannot be seen before paying.

lemons and targets
๐Ÿ•ฐ๏ธ Foundations session 5

Money, inflation and interest

Money as three jobs, inflation as a change in the price of money, real versus nominal, interest as the price of time, discounting, and why measured productivity lags a technology.

the price of time
โ™Ÿ๏ธ Foundations session 6

Games and moats

Strategic interaction and the prisoner's dilemma, network effects as a claim with a published rebuttal, switching costs, and when a data advantage compounds and when it does not.

n squared, or n log n

Data and AI deep-dive track ๐Ÿ”ฌ ยท ten sessions, Python

For the people who compute the number and have to defend it. From 112,650 real order items to a panel, five ways to fit the line and why four of them are wrong for a pricing decision, then the economics of predictions, networks, auctions, labour, information and platforms, and a bench that refits everything live.

๐Ÿงพ Deep-dive session 1 ยท start here

Demand from data

One row is one unit at one price. The three decisions, the panel, the three sieves that leave 203 of 32,216 products, the log-log fit, and why one product's slope of -10 is not an elasticity.

โ–ถ Start here
๐Ÿชœ Deep-dive session 2

Why the naive number lies

Same rows, five fits: +0.008 across products, -0.108 pooled, -1.788 within product, -1.854 with months, and a placebo at zero. What a fixed effect removes, and what nothing removes.

the ladder
๐Ÿ’ณ Deep-dive session 3

Pricing with the number

The revenue rule with the real slope: +8.9 percent or -7.2 percent for the same 10 percent rise. Price discrimination in three degrees, versioning, and freemium as a sorting menu.

the revenue table
๐Ÿงฎ Deep-dive session 4

The economics of a prediction

Fixed versus marginal cost of inference, per-token pricing as pure marginal cost, utilisation, and the break-even volume between renting a model and owning one.

rent or own
๐Ÿ•ธ๏ธ Deep-dive session 5

Network effects and data moats

Direct and indirect effects, Metcalfe against n log n, two-sided platforms, and when more data compounds and when the learning curve flattens.

the curve that flattens
๐Ÿ”จ Deep-dive session 6

Auctions: how ads and compute are priced

Why auctions exist, second-price and the dominant strategy of telling the truth, the generalised second-price auction that is not truthful, and spot markets for compute.

bid your value
๐Ÿง‘โ€๐Ÿ”ง Deep-dive session 7

Labour economics of AI

Tasks versus jobs, displacement and reinstatement, the three task-level studies with their exact figures, and what a task study cannot say about employment.

teach the disagreement
๐Ÿ” Deep-dive session 8

Information economics of models

Lemons in data and model markets, benchmarks and evals as signals that decay, principal and agent with a metric between them, and the measure that became a target.

signals that decay
๐Ÿ—๏ธ Deep-dive session 9

Build, buy or rent a data platform

Make-or-buy as transaction costs, total cost over a horizon, the option value of renting, and the switching-cost line the vendor did not draw.

the line not drawn
๐ŸŽ›๏ธ Deep-dive session 10 ยท bench night

The elasticity bench, and defending a number

2,216 real rows, five rungs, every slope computed in your browser. The anti-lever that prices on the market-wide number and gets the sign wrong, the break button, and the sentence for the meeting. Final scorecard.

โ˜… the bench๐Ÿ”’ final scorecard
foundations core bench night

Your passport ๐ŸŽซ

Clear all three quiz questions in a session and it gets stamped. Sixteen stamps means you can read a price as a message, say what an elasticity was compared with, and defend a number with its range, its mechanism and its caveat. Stamps live in this browser only.

What this is not, so you land in the right place ๐Ÿงญ

If your question isGo here instead
How do I read a P&L, a cash flow statement, or size a funding gap?Finance: Reading the Numbers โ†—
How do I prove the price caused the change, not just moved with it?Causal Inference โ†—
How do I design the price test that settles it?Experimentation โ†—
How do I choose the best plan under constraints, and what is a constraint worth?Prescriptive Analytics โ†—
What is a customer worth, and what did it cost to get them?Customer Retention โ†—
I price things, or I compute numbers about prices, and I want to understand how people respond and defend what I find.you are in the right place

Economics as a data habit. The mechanisms are standard; the numbers are computed from a real marketplace for these pages; and where the literature disagrees, the page teaches the disagreement rather than picking a side.

Choose your path ๐Ÿ—บ๏ธ

Three doors into the same conviction: a price is a message, an elasticity is a comparison, and a number is defended by its shape.

๐Ÿงญ I price things and do not code F1โ†’ F2โ†’ F3โ†’ F4โ†’ F5โ†’ F6 the six ideas, the real counts, no code
๐Ÿ”ฌ I compute the number and must defend it D1โ†’ D2โ†’ D3โ†’ D10 the panel, the ladder, the revenue rule, the bench
๐Ÿง  I build or buy AI and want the economics F3โ†’ D4โ†’ D5โ†’ D7โ†’ D8โ†’ D9 marginal cost, moats, labour, signals, platforms

What is honest here ๐Ÿงพ

The numeric spine is real public data, recomputed for these pages and refitted live on the bench. Where a figure comes from a paper, the page names it and says whether the paper was read at source; where nothing citable exists, the page says that instead.

ClaimStatus
Every Olist count and every slope: 32,216 to 203, the five rungs, the placebo, the category numbersReally computed from the Brazilian E-Commerce Public Dataset by Olist (Kaggle, CC BY-NC-SA 4.0), delivered orders before 1 September 2018; the bench recomputes the deterministic rungs in the browser to three decimals of the offline build
The revenue projections for a price changeModelled under a constant-elasticity assumption, labelled so on every page that shows one
Whether the Olist slope is causalNot claimed. An association with a placebo behind it; product effects, month effects and the placebo remove three things, and none removes "the seller chose the price"
Published elasticities (gasoline, food) and the three AI task studiesReported from named papers, with the exact figure and whether the paper was read at source or through its abstract
Inference pricesOne vendor's list prices as published on 25 September 2026, three models named, with "re-check before you decide"; no GPU price anywhere
Beira Goods, the inference workload, the auction bidders, the learning curve, the TCO tableConstructed, and the page says so each time
Whether AI raises or lowers employmentNot claimed. The task studies measure tasks in experiments, not jobs in an economy; the page teaches the disagreement

The knowledge map ๐Ÿง 

Both tracks at a glance - hover a session to spotlight its concepts, click any node to jump in.