Learn with Phoebe Β· Data Science

Learn Data Thinking with Phoebe

A promotion ran, and the headline said revenue per order was flat. Up thirteen pence. Nothing to see. Split it by channel and every single channel had fallen by three to four pounds, because the promotion pulled in orders through the more expensive channel and the mix did the rest. The headline was arithmetically correct and completely wrong. Six sessions on the work that happens before anybody builds a model: turning a vague request into a question that has an answer, working out what you would need to know, looking at the data before calculating anything, and recognising the three or four ways a simple number misleads. No maths beyond averages, no code required.

6sessions
3questions, one dataset
4levels of answer
1of the three has no answer
45min per session

The six sessions 🎯 · before any model exists

The running situation is Daybreak, the coffee-subscription company from the sibling courses. They ran an autumn promotion, and three people want to know whether it worked. They want three different things, only two of those questions can be answered with the data that exists, and the answer to one of them reverses the moment you look properly.

❓ Session 1 Β· easy

The question behind the question

"Can you look at the numbers" is not a question. What turns a request into something answerable: an outcome, a population, a timeframe, and the decision waiting on the other side of it.

β–Ά Start here
🧾 Session 2 · easy

What you would need to know

Work out the ideal data before you look at the data you have, because doing it the other way round quietly rewrites the question into whatever the spreadsheet can answer.

the gap list
πŸ” Session 3 Β· easy

Look before you model

The first twenty minutes with any dataset: how many rows, what is missing, what is duplicated, what is impossible. The problems that break every later step are visible here and nowhere else.

first twenty minutes
πŸ“Š Session 4 Β· bench night

The four answers bench

One dataset, three questions, four levels of answer each. One headline survives every level, one reverses completely, and one question cannot be answered at all. You cannot tell which is which by looking at the headline.

β˜… the bench
βž— Session 5 Β· medium

When a count is the answer

Most questions worth asking are answered by a count, a rate or a comparison. Knowing when to stop is a skill, and reaching for a model when a count would do is the commonest expensive mistake in the job.

knowing when to stop
🧐 Session 6 · medium

Reading somebody else's analysis

The questions that find the weak spot in any chart or deck put in front of you, in the order worth asking them. Final scorecard, and where to go next on the shelf.

πŸ”’ final scorecard
easy - everyone medium bench night

Your passport 🎫

Clear all three quiz questions in a session and it gets stamped. Six stamps means you can take a vague request and say what would answer it. Stamps live in this browser only.

What this is not, so you land in the right place 🧭

If your question isGo here instead
How do I train a model, and how do I read its accuracy without being fooled?Intro to ML β†—
What is a confidence interval, a p-value, a distribution?Statistics β†—
Which chart does this question need, and is the chart honest?Data Visualization β†—
How do I design and run an A/B test properly?Experimentation β†—
How do I write the SQL to pull this?SQL β†—
Somebody asked me to look at the numbers. What am I actually being asked, and can it be answered?you are in the right place

This is the door into the data science shelf. It touches no model and no hypothesis test. Everything here is counting, comparing and thinking, and every session ends by naming which course to take when you want the next step.

Choose your path πŸ—ΊοΈ

Three doors into the same conviction: most wrong answers are answers to the wrong question, and the rest are answers that nobody checked twice.

πŸ™‹ Somebody just asked me for numbers 1β†’ 2 what they are really asking, and what would answer it
πŸ“‰ I keep being shown numbers I do not trust 4β†’ 6 watch a headline reverse, then learn the questions that find it
🎯 The whole thing 1β†’ 2β†’ 3β†’ 4β†’ 5β†’ 6 from a vague request to an answer you can defend

What is honest here 🧾

The bench in session 4 computes every number from its own rows. The dataset behind it is constructed, and the pages say so, because the real-world anchor for what it demonstrates is a published case rather than this one.

ClaimStatus
Every figure in the four-answer tableReally computed from the rows: a real filter, a real group-by, a real weighted average
The datasetConstructed. Written so the three questions behave differently, not sampled from a real business. Every number describes this dataset only
That a headline can reverse under groupingReal, and anchored to a published case, not to the constructed one. The bench shows the mechanism; the citation shows it happening to somebody
How often headlines reverse in practiceNot claimed. No published figure was found, so no rate is stated anywhere
The verdict lineA heuristic, badged as one on the widget
DaybreakA teaching situation. The arithmetic is real

The knowledge map 🧠

The whole course at a glance - hover a session to spotlight its concepts, click any node to jump in.